The flats were designed to be rented by the wealthy and famous – Max Miller, Rex Harrison and Keith Waterhouse are known to have lived there – and rents were between £150 and £500 per year. It was possible to buy a small house in Brighton for that. Today, the 72 flats are owned by scores of leaseholders and mostly tenanted at modest rents due to the building’s poor condition. (Text from the Twentieth Century Website here